Ruben has been making his Reubens since the start of Covid when he would smoke meats in his parents’ garden in Brixton during lockdown.

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The sandwich business was inspired by his Polish-Jewish background and has already picked up a large and loyal following through a series of pop-ups.

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This year, Ruben Reuben’s lands at WingJam and brings something special!

Join us at WingJam 2024 and try a secret, surprising menu from Ruben’s Reubens!